Description
Brand24 is a media monitoring and social listening tool that tracks and analyzes online mentions. It provides real-time insights into brand reputation, marketing campaign effectiveness, and customer sentiment.

About
Brand24 monitors social media, news sites, blogs, and forums, using AI to analyze the context and sentiment of mentions. It delivers actionable insights, improving online presence and protecting brand reputation.

Features

• Real-Time Monitoring: Tracks mentions from over 25 million online sources in real-time.

• Sentiment Analysis: Analyzes the sentiment of mentions to determine whether they are positive, negative, or neutral​​.

• Hashtag Tracking: Measures the reach and engagement of hashtag campaigns.

• Influencer Identification: Find influential voices and potential partners in your industry.

• Customizable Reports: Generates detailed, branded PDF reports for easy sharing and analysis​​.

• Integration: Integrates with tools like Slack for enhanced team collaboration

Pros

• Comprehensive Coverage: Monitors a vast array of online sources, providing a complete view of brand mentions.

• Actionable Insights: Delivers insights that can be used to improve marketing strategies and customer engagement.

• User-Friendly Interface: Easy to set up and use, even for those without technical expertise.

• Collaboration Features: Facilitates team collaboration with integration options.

Cons

• Cost: Subscription plans can be expensive for small businesses or individual users​.

• Learning Curve: Advanced features may require time to fully understand and utilize​.

• Data Overload: The sheer volume of data can be overwhelming without proper filters and customization.

Pricing

• Individual Plan: $99 per month, allows one user and tracking of up to three keywords​​.

• Team Plan: $179 per month, offers more features and higher usage limits.

• Pro Plan: $249 per month, includes advanced features.

• Enterprise Plan: $499 per month, tailored for larger enterprises with extensive needs​​.