About: Ideal for marketers, it offers detailed analytics to help refine social strategies and understand audience behavior.

Features:

• Audience Intelligence: Offers detailed audience segmentation and cultural insights from social data.

• Social Intelligence: Analyzes social consumer segments based on real behavior and affinities.

• Digital Intelligence: Uncovers digital audience insights to help understand the groups that matter most.

• Demand Intelligence: Provides data on audience demand for brands, talent, and intellectual properties.

Pros:

• In-depth audience insights

• Supports complex targeting

• Effective for large campaigns

Cons:

• Steep learning curve

• Higher pricing for advanced features

Pricing:
Audiense has 2 pricing editions:

• Free Trial available.

• Audiense Intelligence: £1199/month

• X-Marketing: £23/month